The revitalization of Overton Square has been one of the most successful projects in Memphis history, a turnaround that restored the 1970s and ’80s entertainment district to its former glory and then some. So businesses along Madison don’t exactly need to entice folks to visit.

But that’s what the Madison Avenue Business Association has planned, nonetheless. On Tuesday and Wednesday, you can dine and shop at more than 30 businesses for a fixed $20.16 price for meals or services during the first Meet Me Along Madison.

If these prix-fixe meals sound familiar, it’s likely because you’re familiar with the popular Downtown Dining Week, which takes place in November and includes dining specials, usually three-course meals, for a price based on the year — $20.10, $20.11 and so on through $20.16 — with new restaurants added every year.

Ashley Ranson, general manager of Huey’s and a MABA board member, said there was no reason to reinvent the wheel.

“We wanted something good for Madison, so we kind of played off Downtown Dining Week,” she said. “The only thing we did is include retail.”

So in addition to a meal for two at Huey’s (one appetizer to split and two entrees), you can take a guided tour for two of Ardent Studios.

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